The U.S. Census Bureau defines the millennial generation as those born between 1982 and 2000. They are the first generation to grow up with internet and social media. As such, they tend to acquire much of their information online. Millennials are constantly exposed to selfies, digital filters and icons with seemingly flawless skin. Therefore, establishing realistic goals may occasionally be a challenge.
In my experience, the majority of millennial patients are very interested in and dedicated to improving the health and beauty of their skin. They like to understand how their skin and features will change over time. Millennials want to take safe and effective measures to look their best with ongoing treatments to slow down the aging process. It’s all about “prejuvenation”or preventing the signs of aging before they start.
Treatment begins with a consistent sunscreen regimen, a daily antioxidant and a nightly retinol. Injectables, especially neuromodulators such as Botox, are very popular in this group. Botox is used to smooth fine expression lines that are forming but especially to prevent deeper lines from becoming etched in. Fillers may enhance lip volume and soften undereye shadows. In addition, they have been shown to stimulate collagen and add natural volume and counteract tissue loss that otherwise may occur with aging. Typically, smaller amounts of these injectables are required in millennials as compared with older patients.
Other procedures that stimulate collagen production and tighten the skin are also frequently used in this patient population. These include non-ablative lasers such as Clear and Brilliant and Aerolase, Microneedling and Ulthera (ultrasonic tightening). All of these can provide some immediate relief in texture and tone without downtime.
Prejuvenation in millennials is very rewarding. These patients are highly motivated. In addition, consistent treatments reap big long term rewards. It’s all about prevention!